PRP - Agreement form

PRP Topic Submission Form

Complete this form through consultation with your project supervisor. Use it as a tool for further elaborating your research direction. Fill it out electronically then print it off and get it signed by your supervisor before handing it in to the Multimedia Programme administration office in Week 14 (27/10/2009 Wav128)‏.

What is your PRP research question?

Have current delivery methods and techniques have changed the perception of the viewer?

What is your PRP research topic?

I plan to research whether current delivery methods and techniques have changed the perception of the viewer. The film industry is growing and different software is being developed allowing the film makers to use more advanced special effects and have the ability to create more surreal plots. Thus the viewers are more accepting to different scenarios. There has also been an increase in popularity of three styles of audiovisual which are sitcoms, music videos, and sound bites. The rise of these styles has resulted in a lot of critics saying that these styles are “debased by their brevity” and has decreased viewer’s attention spans. The supposed decrease of viewer’s attention spans could be affecting the development and style of editing for current work being produced. The increase in internet and high speed internet connections in households has changed the delivery methods of media drastically, with a huge increase of audiovisual work being uploaded onto the internet. I shall look at different multimedia contexts and a variety of different styles of audiences. These will range from work on internet sites where anyone can upload their videos on to, such as YouTube to film festivals and audiovisual exhibitions where the works will be from practitioners. I will find how these different styles of delivery will impact the audience’s perception. I think they will alter as people viewing mainstream based programming such as at film festivals are more likely to have a greater knowledge in the subject, and understand what a film maker is trying to say when using different techniques, compared to someone using social based programming such as watching a video on YouTube who may have not much or no interest in film. To try and find out if the delivery methods have changed the viewers perception I shall collect my own data by carrying out tests on people from the younger “MTV generation” and people from the older generations and see if there is a change in perception and research more into the subject by reading books and searching for papers on related topics. I will also look different older techniques and theories and compare them to the more modern ones, for example Lev Kuleshov’s theory of “relationship” editing and see how the old theory has been adapted and used in more modern practitioners work such as Stanley Kubrick’s “The Shining” and “2001: A Space Odyssey” in the computer HAL and how the different techniques have changed the perception of the viewer.

NOTE: The description must be approximately 300 words (minimum). It should aim to describe your research topic in a concise and precise way. You should complete the document through consultation with you project supervisor – incorporating any further conceptualisation that they provide.

Try to use language that is clear and understandable for a general and non-expert audience.

Supervisor: Supervisor Signature:

Name: Chris Dubock

University ID: N0170475

Signature:

Date: