Artefact 1 - Reflection

After having completed Artefact 1 I realised there were a variety of problems with it and so, thought it would be a good idea to basically repeat this test but making some minor changes. The main problems were: firstly, I only had younger participants and secondly, the music seemed to play a large part in which video the participants preferred.

Artefact 1 - Music Videos

For my first Artefact I wanted to look at music videos and whether people prefer the new MTV style or if they were happy with the older style. This was to try and find out if the change in technology has come from the viewers changing and thus causing the advance in technology or if it has come from the other way round. I started off by looking up the music videos that won awards last year and found these:

Oasis - Falling Down UK Music video awards 2009 Best edited

The Kooks – Sway Best Art direction in a video

(imbedded was disabled) http://www.youtube.com/watch?v=ZKLYO-4LRsY

Florence & the Machine – drumming best styling in a vide0

Glasvegas – flower & football tops best cinematography in a video, Best visual effects in a video (Embedded was disabled) http://www.youtube.com/watch?v=nF45CxcXQqk

Paolo Nutini – candy Best Telecine in a video

Moray Mclaren – we got time Best Budget video – rock/ indie/ alt

Will young – changes best pop video

Coldplay – strawberry swing best rock video, Video of the year

(embedded was disabled) http://www.youtube.com/watch?v=Lb9X5jMofEo

The presets - if I know you best dance video

Department of eagles – no one does it like you best indie/ alternative video

Lady Gaga – Paparazzi best international video