Artefact 1 - Reflection

After having completed Artefact 1 I realised there were a variety of problems with it and so, thought it would be a good idea to basically repeat this test but making some minor changes. The main problems were: firstly, I only had younger participants and secondly, the music seemed to play a large part in which video the participants preferred.

Artefact 1 - Music Videos

For my first Artefact I wanted to look at music videos and whether people prefer the new MTV style or if they were happy with the older style. This was to try and find out if the change in technology has come from the viewers changing and thus causing the advance in technology or if it has come from the other way round. I started off by looking up the music videos that won awards last year and found these:

Oasis - Falling Down UK Music video awards 2009 Best edited

The Kooks – Sway Best Art direction in a video

(imbedded was disabled) http://www.youtube.com/watch?v=ZKLYO-4LRsY

Florence & the Machine – drumming best styling in a vide0

Glasvegas – flower & football tops best cinematography in a video, Best visual effects in a video (Embedded was disabled) http://www.youtube.com/watch?v=nF45CxcXQqk

Paolo Nutini – candy Best Telecine in a video

Moray Mclaren – we got time Best Budget video – rock/ indie/ alt

Will young – changes best pop video

Coldplay – strawberry swing best rock video, Video of the year

(embedded was disabled) http://www.youtube.com/watch?v=Lb9X5jMofEo

The presets - if I know you best dance video

Department of eagles – no one does it like you best indie/ alternative video

Lady Gaga – Paparazzi best international video

Client Project - The Idea

I was originally thinking of trying to do some editing work for a client but wasn't sure who exactly and my lecturer said this may be difficult. Chase Martini a class mate came and said he had come up with the idea of doing a music video and that the lectures had said that they would expect a music video, a documentary and a live performance and that this would be a lot of work, so to get someone to work with him and he asked if I wanted to do it. I thought this sounded a bit more interesting than my original idea and so said that I was up for it. We said at this point that he would be the producer/ director and I would do the editing and camera work.

Music

First of all i would like to say that i know the music i have used is copyrighted and that if i was going to send this film to a competition i would have to change the music, or get rights for the music by contacting the person that owns the rights. I did originally look for un-copyrighted music but i couldn't find any that suited my film.
After deciding that i was going to use copyrighted music I looked through my ITunes and on YouTube for music that carried the right sort of feel and also had a similar narrative to that part of my film. This took a lot longer than i had originally thought it would take!