Simulated Project Inspiration - YouTube

After having the questions in my head I started looking at other ads to try and get some inspiration for my ad.
After watching a wide variety of different adverts I felt that funny ads were more affective, two particularly I liked were, one about Jack Black talking about piracy:

The second was an Ipod Shuffle add which has a girl in that thinks it is a pregnancy test:

I also thought other ads that start off light hearted and then have an abrupt part that changes the mood worked well and gets the point across clearly. An example of this is the THINK!

Finally it seemed there were alot of ads that were basically just interview style ads with people blatently saying the issues or points they want to get across. I found one done by American students from SIFE Belmont University that had a very simmilar breif to ours.

With all these in mind I had a good idea of what I wanted my ad to be like and so I started brainstorming ideas.

Simulated Project Script

I came up with the script for my advert for the Idea I wanted to use which was the following:

Simulated Idea 1 – Script

Two guys are sitting in a room next to a computer.

Guy 1 – Hey man, have you got those games, music, videos and that version of adobe you downloaded?

Guy 2 – Ye man,

Guy 2 takes an ext. hard drive out of his bag.

Guy 2 – There on the hard drive.

Guy 1 – Cheers mate, its crazy to think you can get such a heavy fine for just doing this!

Guy 2 – Haha ye but who ever gets court!?

Police Sirens are heard in the background and then police man bursts in the door. The guys quickly turn round and look at the door.

Police man – do you have the right!?

After this there will be a black screen with some white text will flash up.

Simulated Project Research

After finding out about Pirate Bay and the Pirate Party I then went on to do some more research to find the answers to the questions we had to answer with in the add. I found out about when and why file sharing is illegal and I got the answeres in the Designs and Patents Act which I found in an article called "BBC Copyright and Filesharing" at Lawdit Reading Room http://www.lawdit.co.uk/reading_room/room/view_article.asp?name=../articles/1305-MC-Filesharing-BBC-Copyright.htm which was as follows:
“Section 16 of the Copyright Designs and Patents relates to 'acts restricted by copyright in a work' The owner of the copyright in a work has the exclusive right to do the following acts in the United Kingdom (a) to copy the work (see section 17) (b) to issue copies of the work to the public (see section 18); (c) to perform, show or play the work in public (see section 19); (d) to broadcast the work or include it in a cable programme service (see section 20); (e) to make an adaptation of the work or do any of the above in relation to an adaptation (see section 21); It follows that copyright in a work is infringed by a person who without the licence of the copyright owner does, or authorises another to do, any of the acts restricted by the copyright.”

I then wanted to find out the exact consiquences of file sharing, as they can change slighlty in each case I could not take Pirate Bay's as a definate. Up to $150,000 per copyrighted file £90,656 is what i found in a report on Sulair called "File-Sharing: Beware of the Consequences": http://speaking.stanford.edu/Back_Issues/SOC66/highlights/03.File-Sharing-Consequences.txt.html. I also found:
"No, it's 100% legal. In no state in the United States or in any other country is file sharing illegal. However, if you're sharing content that is protected by copyrights to other users that is illegal. Below are some good examples of where file sharing becomes illegal in many places around the world.
Downloading or sharing a copyrighted movie.
Sharing copyrighted songs (music) to other people who have not purchased those songs or downloading songs from other people when you've not purchased that song.
Sharing or downloading computer software (programs, games, etc.).
Downloading or sharing a copyrighted TV show or program."
at Computer Hope in an article called "Is file sharing illegal?" at: http://www.computerhope.com/issues/ch001042.htm

"Babylon" Film Restoration

Whilst watching the credits I stumbled across a extras section on the DVD showing the restoration from the original 1980s film to the 2008 version which has had a complete digital restoration . This was really interesting and I was amazed by the fact that it is possible to get from such poor quality to the much more detailed, better coloured quality we can watch now. In the original you can hardly make out a head and the colour of some one jacket to being able to tell the colour of their eyes! It is done by "digitising the original film at high resolution, then dirt, dust and damaged sections were digitally removed frame by frame to create an unblemished digital version." This was taken from the DVD, I am trying to find the video from the extras.

Simulated Project Beggining - Pirate Bay

We have been given the brief for this project that we must create a 20 second public information add for the Copyright Protection Society on illegal file sharing. we have to cover the following things in our ads:

• What file sharing is
• when it is illegal
• why it is illegal
• the consequences of file sharing

The first thing that came to my head when hearing this brief was the MPAA Anti Piracy Ad that is shown at the beginning of almost every film whether it be on DVD or at the cinema.

I started off by looking at the recent Pirate Bay court case. I found three BBC News reports on the case two from different times in the court case and the third about the Pirate Party. Here are the notes i made on them.

"Pirate Bay awaits court verdict" found at: http://news.bbc.co.uk/1/hi/technology/7921933.stm.

• Prosecutors called for one year prison sentence for the four administrators
• Four men charged with earning 1.2m kronor (£92,000) by facilitating copyright infringement.
• Films, music, video games industries seeking 117m kronor
• Support coming from thousands of small, new and independent creative companies

"Court jails Pirate Bay founders" Found at: http://news.bbc.co.uk/1/hi/8003799.stm

• Four administrators sentenced to 1 year in jail and £3m in damages to be paid.
• Administrators find it "bizarre" they got convicted and even more that they were convincted as a team "I cant get Gottfrid out of bed" says one of the administrators.
• They "cant pay and wouldn't" if they could.
• Damages awarded to a number of entertainment companies inc. Warner bros, Sony music entertainment, EMI and Columbia pictures.
• Total awarded fell short of $17.5m in damages and interest, the firms were seeking.
• Chairman of industry body the International Federation of phonographic industry (IFFPI) John Kennedy said "Verdict sent out a clear message" and "There has been a perception that piracy is ok and that the music industry should just have to accept it."
• The four admin denied charges throughout trial as they didn't actually host files.
• Assistant judge Klarius explains how court reached its decision- First tried whether there was any breach of copyright by the file sharing application which was proven. secondly they looked at the team who operated Pirate Bay file sharing service, the court found they knew the material was protected by copyright but continued to operate the service.
• Richard Falkvinge - Leader of the Pirate Party who are trying to reform laws around copyright and patents in the digital age. said the verdict was "a gross injustice".
• "Today's events wake file sharing a hot political issue and were going to take this to European Parliament".
• The Pirate Bay is the worlds most high profile file sharing website and was set up in 2003 by anti-copyright organisation Piratebryan, but for last 5 years it has been run by individuals.
• Millions of files are exchanged using the service everyday.
• No copyright content is hosted on pirate bay's web servers - instead the site hosts torrent links.

"Leaving Home" Short Clips "Bleeping" 2nd edits

I sent the first drafts to the actors, and they then emailed back and said: "I am not sure if the music should be taken off because of copyright. This is really something I should of thought about and so was a bit dissapointed in my self but re-did the edits and tried to make the bleeps slightly better also.

Scene One - 2nd Edit

Harry's Speaking - 2nd Edit

Pickpocketing Scene - 2nd Edit

Client Project - Finding The Client (Part Two)

I was Looking on the Notts Dub website again and we clicked on a link to a website for Lenroy Bassie Guiste which had a poster on it for a art exhibition at which the Natural Ites were playing. We thought this would be a great way to hopefully get a client, as if they weren't interested they may know someone who would be. We went down there and watched them play and filmed parts of it. Whilst they were playing we were getting nervous as we didn't recognise who was who and so weren't sure who to talk to afterwards. We also felt as we may look a bit stupid going up and asking if we could do work for them as they started as musicians (in the Natural Ites at least) in 1980 and we may seem a bit amateur. In the end we didn't mind as if we didn't get anything from it at least we got to listen to some sick reggae! But this wasn't the case when they had finished we went and spoke to the bassist, Lenroy Bassie Guiste. Chase told him the idea and what we wanted to do and Lenroy sounded quite enthusiastic and excited about it, gave Chase his number and Chase said he would call him on monday.